March 26, 2020

The direct marketing hack every product company should know

If Kim Kardashian sent you a DM, would you open n it? You’ve verified this is actually her, this is really happening, and she send you a link to check out an app or business… Are you going to click that?

Well if you wouldn’t, there are millions that would.

Enter Gray Soup’s Direct Marketing campaign. It’s not to say that we do in fact have access to Kim K., we don’t. But our network of influencer accounts tops out over a billion users cross platforms

Growth-hacking Toolbox

How can I use direct marketing strategies for my brand?

The strategy is quite simple really.

Send thousands of messages a day to personal accounts about your product, app, service, business, press release… you name it, we’ve done it. What’s difference here is these messages aren’t sending from bots, new accounts, or some fake profiles. These are from verified influencer profiles. 

Are you seeing the power of this yet? If not, let us break it down some more.

Pretend you have a $10,000 monthly ad budget. You’ve got a nice CPM of say $5. For $10,000 you will receive 2,000,000 impressions. Just ONE of our influencer accounts will easily have over 2,000,000 followers. Ready to skip the marketing line and get right into those dm’s? 🤑

Don’t get us wrong, we partner with some amazing digital ad firms, and they do serious work. There’s a time and place for digital ads, there’s no denying that. However, what we’ve built here with our direct marketing plan is truly one of a kind. You’re not fighting for inventory because only we have this inventory.

Ready to give it a go? Then let’s have a chat.